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ABOUT BOBBIE

Born, bred and raised in the Midwest. Her first column, “On And Beyond Main Street” was a chatty who’s who for a weekly paper that covered three small towns. Her next writing effort was an advice column, “Essential Advice - Ask Bobbie” for Connections: Toledo’s Newspaper for Women.

She wrote feature stories, as a freelancer for the daily, The Toledo Blade. To pay the bills, Reid’s career involved sales promotion for a printing company, a fine paper company, a direct mail house and a real estate company. She was on the Board of Directors of The Epilepsy Center of Northwest Ohio. Reid was a member of both the Advertising Club and the Press Club.

She began her California career in the advertising department of ANG Newspapers as the Sales Promotion Coordinator. In addition to her other duties, she continued her craft, writing for ANG. She left the newspaper to become the Marketing Director for a major real estate firm and then for a large mortgage broker.

In the spring of 2000, she started REID Writing&Marketing, offering writing and editing services. Two newspaper columns, articles and news releases are her mainstay. She writes for Hills Newspaper Group, most notable is The Berkeley Voice. Her column in Bay Area News Group newspapers can be seen in the Pulitzer Prize winning Oakland Tribune. The two columns run in twelve newspapers.

Reid is the author of CLUELESS: Real Solutions For Men Who Don’t Get It And The Women Who Love Them, published by New Horizon Press. She is a veteran Radio Talk Show guest. Her two tours took her over the airwaves to nearly 60 cities, in the U.S. and Canada. Author quoted in 12/07, 07/07, 02/07, 12/06, 04/06 & 12/05 issues in Cosmopolitan Magazine’s “Cosmo For Your Guy” column.

“I wrote my first book, Trials of the Middle Child, at age 9. I count my mother as my first “publisher”, she “bought” the book in exchange for new clothes and I never saw it again.” At age 10, Reid wrote, edited and published The Lightening Gazette, a classroom newsletter. At St. Ursula Academy she was a columnist and page editor for the student newspaper.

While still in college, she married her high school sweetheart. They divorced after eleven years of marriage and she raised her three children as a single mom.
One by one her children migrated to California to give living with Dad and sunny weather a try. After one too many plane rides, Reid knew she was permanently California bound.

Mutual friends introduced her to Real Estate Broker Steven De Lucchi. “I’d heard, but never believed that when you stop looking, you’ll find love. Not only did I find love, but my perfect friend, companion and soul mate. Discovering we were born on the same day, in the same year sealed the deal. It makes me laugh when he tells folks he married an older woman (by six whole hours).” Both have Irish ancestors. “I know it’s a bit hokey, but we eloped on St. Patrick’s Day in the very Irish town of Murphys CA. No way he’ll ever forget our anniversary.” The couple chose to keep their maiden names.


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Reid has written for…

In California…the Oakland Tribune, the Tri-Valley Herald, the Fremont Argus, the Hayward Daily Review, the Alameda Times-Star, the Berkeley Voice, the Montclarion (Oakland hills), the Piedmonter (Oakland hills), the Alameda Journal, the El Cerrito Journal, the Castro Valley Forum, the San Leandro Times and the Alameda Sun.
In Ohio…the Toledo Blade, Connections: Toledo’s Newspaper For Women, TV Primetime: The World of Owens Corning And Television (magazine), Mitchell Marketing Communications, the Suburban Press and the newsletters of various organizations.

Accomplishments…

OAR: Affiliate of the Year. Speaker Award for seminar: Creator and facilitator of “How To Promote Yourself”. Fundraisers: Committee work – many and varied. Founder of AngelBearsComfort providing Angel Bears with sharable blankets to police officers for children in crises. Younger Years: radio commercials (voice-overs), TV commercials, films (product demo), modeling (runway, informal, photographic – most notable the cover of the Libbey Glass Catalog (2 years) and on Libbey Glass cartons (nationwide), local and national fashion board competition winner.



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